Online Merchants

SOC 13-1199.06

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

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Five-year wage trends

Median wage levels across states

Focus level

Level III median wage up 14.2% since 2020-21.

2026 weighted lottery impact

Thresholds for Level III & IV

2026 Weighted Lottery Impact

Level III threshold: $88,858

Level IV threshold: $105,747

Most common level in filings: Level II

Latest Level III median

2025-26

$88,858

Level I$55,016

Level II$72,280

Level III$88,858

Level IV$105,747

Top metros by Level III wages

Latest year median for this occupation

Rank	Metro Area	Level I	Level II	Level III	Level IV
1	Lexington Park, MD, MD	$84,552	$107,661	$130,790	$153,899
2	San Jose-Sunnyvale-Santa Clara, CA, CA	$63,274	$96,678	$130,062	$163,467
3	San Francisco-Oakland-Fremont, CA, CA	$60,778	$91,853	$122,928	$154,003
4	Huntsville, AL, AL	$82,035	$102,378	$122,741	$143,083
5	Colorado Springs, CO, CO	$61,610	$90,022	$118,414	$146,827
6	Washington-Arlington-Alexandria, DC-VA-MD-WV, DC	$64,667	$88,192	$111,738	$135,262
7	Boulder, CO, CO	$63,419	$86,174	$108,950	$131,706
8	Denver-Aurora-Centennial, CO, CO	$62,067	$85,467	$108,867	$132,267
9	Bridgeport-Stamford-Danbury, CT, CT	$59,800	$84,136	$108,472	$132,808
10	Seattle-Tacoma-Bellevue, WA, WA	$67,600	$87,776	$107,952	$128,128

Related occupations

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Accountants and Auditors Financial and Investment Analysts Management Analysts

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Online Merchants

2026 Weighted Lottery Impact